Saturday, October 25, 2008

Broadcast Style Exercise
Please review this news story for errors in broadcast style, as well as for typos, etc. Correct the errors and post the revised story on your blog.


NORTHWEST AIRLINES ANOUNCED THAT IT IS CUTTING IT'S DOMESTIC FARES BY UP TO 40 PERCENT FOR HOLIDAY TRAVELLERS.

CEO OF NORTHWEST AIRLINES FRANK DEWITT SAID WE LIKE TO THINK OF IT AS A HOLIDAY GIFT TO OUR CUSTOMERS.

TICKETS MUST BE PURCHASED BY FRIDAY FOR TRAVEL BETWEEN NOV. 12 AND JAN. 14 IN THE LOWER 48 STATES…ALASKA AND CANADA.

DISCOUNTS VARY DEPENDING ON TRAVEL DATES AND ARE NOT AVIALABLE ON CERTAIN POPULAR DAYS…INCLUDDING NOVEMBER 23, NOVEMBER 26, DECEMBER 23 AND DECEMBER 26.

WITH THE DISCOUNTED, NON-REFUNDIBLE FAIRES…A PASSENGER COULD TRAVEL ROUND-TRIP BETWEEN BOSTON AND SAN FRANCISCO FOR 500-DOLLARS ON CERTAIN DAYS.

1 comment:

camccune said...

ITS (not IT'S) DOMESTIC FARES
TRAVELERS has one "L"

Tighten up the title and use broadcast style for the acronym: NORTHWEST C-E-O FRANK DEWITT

If you're paraphrasing the quote (which is a good thing to do), then don't use "we" and "our." That only works if it's a direct quote.

3/15

Write out the months. You missed four more typos in the last two paragraphs.